Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.1
Scimago journal ranking: 6.321
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Scholarly Insight
Transforming the Dining Experience: How E-Scooters Boost Restaurant Spending
A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments.
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Scholarly Insight
How Fast-Fashion Copycats Hurt—and Help—High-End Fashion Brands
A Journal of Marketing Research study finds that a moderate degree of copying in fast fashion may actually help increase the popularity of high-end (luxury) brands.
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IMPACT AT JMR
Strategies for Leveraging AI in the Customer Experience
Consumers tend to think that AI performs poorly at tasks that involve human emotions, tastes, moral dilemmas, and social expertise. In these situations, employ a human, use a hybrid human–AI system, or design your AI systems to resemble humans.
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